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THE MASTER'S DEGREE STUDENTS IN FINANCIAL AND BANK MANAGEMENT AND MARKETING ANALYZE INNOVATIONS IN THE BANKING SECTOR, PROVOKED BY THE CIVIL EMERGENCY

11 Април 2020

                  Students from the Master's degree programme in Financial and Bank Management and Marketing at Varna Free University started their studies in the "cloud", said the programme manager Assoc. Prof. Dr. Virginia Ivanova. "Master's students have successfully tackled the challenge of working and learning in a digital environment. For three weeks, they have been in virtual classrooms, making presentations, doing course assignments, using case studies. They all express their satisfaction that the university has created a suitable learning environment and continue with their studies regardless of the current situation in the country and the world. The training united them and gave them additional skills to work in digital environment," commented Assoc. Prof. Ivanova.

A discussion on the relationship between innovation in banking and bank marketing has aroused particular interest in training. Innovations and examples from major commercial banks in Bulgaria such as UniCredit Bulbank, DSK Bank, United Bulgarian Bank, etc. were discussed. The students analyzed the developments in their digital platforms, provoked by the crisis, as well as the offered products and services, which influence the marketing policy of the respective banks and develop competitive advantages.

The Master's degree programme in Financial and Bank Management and Marketing has many years of tradition and training in the field of Economics - it has been educating students for almost 10 years and building their professional qualities, skills and contributes to their realization. The Master's programme is one of the most popular and has over 440 graduates who have realized themselves in finance, banks, stock exchanges, national and international companies, etc. A large part of its graduates occupy senior positions both in Bulgaria and abroad. Over the years, some of them have been mentors of trainee students in the internship program, in the development of master's theses, together with the scientific supervisor with an academic rank, in organized master classes on leading economic and financial topics.

The Master's degree programme is interesting and suitable for the professional and career development of students - in addition to a master's degree they acquire a professional qualification in the field of finance and banks and also acquire knowledge and skills in marketing and management of financial and banking business.
 
See why successful professionals have chosen to enhance their knowledge and skills in the Master's degree programme in Financial and Bank Management and Marketing:
 
Veselina Tsaneva - Bank Branch Manager, Legal Counsel and Partner in Occupational Health Service:​

            I graduated with a law degree from Varna Free University and I am now studying in the Master's programme in Financial and Bank Management and Marketing, again at my Alma Mater. I chose the Master's degree programme in Financial and Bank Management and Marketing, as it is a broad-based master's programme, which is an excellent opportunity for advanced career development. The programme offers competitive advantages - it enriches the professional portfolio through training in the main areas - finance, banks, management and marketing. The obtained education is a stable basis for successful realization in the financial institutions at home and abroad, in the company business, in the administration at state and local level. I recommend the programme to applicants who have ambitions and a desire for professional development.

I congratulate the University for developing a digital learning platform during the civil emergency in our country, which allows me as a student to continue to study on the digital platforms meet.google.com and classroom.google.com. The classes in the master's programme are high-level, accessible to the students, allowing students like us to work and study.
 
Teodora Danailova - an entrepreneur and a student in the Master's degree programme in Financial and Bank Management and Marketing at Varna Free University "Chernorizets Hrabar"

                 Due to the civil emergency in the country, we had to switch to online training in the Google G Suite platform. I was impressed by the rapid response of the university and the development of quality and accessible digital education courses for students. The head of our master's programme Assoc. Prof. Dr. Virginia Ivanova showed again an individual approach to each of us. For a short time we were trained to work in the created virtual classrooms in our subjects, where the teachers publish lectures, case studies, tests, extracurricular training materials, etc. Real-time virtual lectures from the meet.google.com platform are interesting to all the students. I like the fact that there are discussions, concepts and cases are clarified, different points of view are shared, test cases are solved, and students attend the classes 100%, in a comfortable environment. This training saves me time for traveling, since I work and study at the same time.

The Master's degree programme in Financial and Bank Management and Marketing is useful to me since it provides knowledge and skills for new directions, ways, strategies in managing and structuring the business I manage. I think the knowledge and skills I will acquire will be useful in developing and building an additional unit for my business. I appeal to prospective students to choose Varna Free University "Chernorizets Hrabar", and if they want to develop themselves professionally in the fields of finance, banks, management and marketing, I strongly recommend the master's programme in Financial and Bank Management and Marketing.