NOVEMBER THEMATIC SEMINARS IN COMMUNICATION

14 November 2022

How to create and manage personal and corporate image? How to create and develop sustainable public interest in our organization? How to use emotional branding? Answers to these questions were found by the participants in the first two seminars of the November thematic cycle in the permanent forum The Art of Communication, which took place during the November weekends at the university. The next academic event of the Faculty of International Economy and Administration and the master's degree programme Advertising and Public Relations in Business Management brought together dozens of students and specialists from business and political organizations, from public authorities and the non-governmental sector.

During the past two days, Prof. Dr. Stefan Serezliev presented Happiness Management - Between Emotional Branding and Post-truth. He talked about integrated marketing communications - the new old springboard of the brand, as well as modern PR and communication perspectives and challenges in the context of IMC and branding.

The theoretical statements on the topic were presented by Prof. D.Sc. Milko Petrov, one of the leading European specialists in the study of personal image of political leaders in Europe and America. By the use of presentations, games and polemical dialogues, the participants in the seminar delved into the depths of the social technology through which leaders have challenged historical processes for centuries, inspired millions of people and led them to unknown and risky spaces of human civilization. Corporations still develop a magnetic attraction to their products, create sustainable attachment and trust in their activities, overcome critical situations.

Two more thematic seminars are coming up until the end of November 2022. On November 19 and 20, Prof. D. Sc. Hristo Kaftandjiev will demonstrate and analyze the world's top advertising and product marketing communications, as well as digital advertising to promote political leaders. The November thematic seminars will finish on November 26 and 27 with the lectures and presentations of Assoc. Prof. Dr. Georgi Kalaglarski on the topic Public Relations and Impact of Social Communities.