Faculty of International Economics and Administration
Department of Computer Science and Economics
Professional area: Economics
Speciality: International Marketing
Master Degree programme: Marketing and Public Relations in Education, Science and Culture
Awarded qualification: Master in Economics – Marketing Communications
Level of qualification: Educational-and-qualification Degree “Master”
Length of programme:
1 year (2 semesters) – for Bachelors in Economics;
1,5 years (3 semesters) – for specialist from other professional areas.
Number of credits:
60 credits – for Bachelors in Economics;
90 credits – for specialist from other professional areas.
Field of study (ISCED-F): 0414 Marketing and advertising.
Specific admission requirements: Bachelor’s Degree, average performance not less than Good 3.50 according to the Bulgarian system of grades; entrance examination – a discussion.
Specific arrangements for recognition of prior learning:
Formal: recognition of credits based on a university diploma (Bachelor’s Degree).
Informal: foreign language and computer certificates and other type of competency in line with the study plan of the specialty.
Unofficial: certification exam in foreign language, IT skills or other competency before a commission at Varna Free University.
Procedures for informal and unofficial recognition of competencies from previous study:
1. Allocation of credits on the basis of submitted papers: academic transcript or a diploma for higher degree from previous study;
- International diplomas and foreign language certificates (English- Cambridge FCE, TOEFL; German - Zertifikat Deutsch, Sprahdiplom, Zweite Stufe; Russian – ТРКИ; French- DELF; Spanish - DELE);
- International diplomas and ECDL (The European Computer Driving Licence) certificates.
2. Certification of knowledge and skills by means of taking exams in:
- foreign languages at the Department of Foreign Language Teaching;
- IT skills at the Department of Computer Studies.
Qualification requirements and regulations:
In order to be awarded the qualification 90 credits are necessary for specialist from other professional areas, (60 credits for Bachelors in Economics); 30 of the credits come from equivalency courses for specialists from other professional areas, 27 credits from compulsory courses, 9 credits from elective courses; 6 credits from optional courses and 15 credits from state exam.
Profile of the programme:
The Master’s Degree programme Marketing and Public Relations in Education, Science and Culture is aimed at preparing specialists in marketing and public relations in the area of educational and cultural institutes and organizations, as well as scientific institutes.
In recent years the social technology Public Relations has entered categorically all levels of the Bulgarian society. Hundreds of institutions and organizations which function in the area of education and culture have full-time specialists who are not able to use the possibilities of the technology public relations.
The intense competitive environment and the changing objective circumstances impose the need of qualified specialists in Marketing and Public Relations. This necessity has already been realized and different possibilities for improving the qualification of the specialists are sought.
The scientific institutes and other organizations experience similar demand. They realize the need to be open to society and the need for their achievements and the authority of the most prominent specialists to become popular and be recognized at home and abroad.
Journalists who work with media production for the development and achievements in the area of the spiritual can also join the programme.
Programme learning outcomes:
The Master’s Degree programme Marketing and Public Relations in Education, Science and Culture offers a complex of economic, legal and managerial knowledge and skills. The graduates from the Master’s Degree programme will be able to enrich their professional culture and enhance their opportunities for active public conduct in both every day and specific situations. For that reason the programme is open for Bachelors and Masters in different majors. The main plus of the programme is that no similar programmes can be found in other Bulgarian universities. Established experts from the practice have been invited to be the lecturers. A cycle of discussions with the participation of experts and leaders at national and international level are included in the training as well as an internship in Bulgaria and abroad.
Programme structure diagram with credits*:
№ |
ECTS code |
Course Title |
Lectures and seminars |
Out-of-class workload |
Number of credits |
|
1 |
Global problems of the Present Days |
30 |
60 |
3 |
||
2 |
Social Interactions and Teamwork |
30 |
60 |
3 |
||
3 |
General Government and Administration in Education, Science and Culture |
30 |
60 |
3 |
||
4 |
Public Relations in Education, Science and Culture |
30 |
60 |
3 |
||
5 |
The Image of the Educational, Scientific and Cultural Institutions |
30 |
60 |
3 |
||
6 |
Management of the Educational, Scientific and Cultural Institutions |
30 |
60 |
3 |
||
7 |
Marketing Research in Education, Science and Culture |
30 |
60 |
3 |
||
8 |
Communicative Culture |
30 |
60 |
3 |
||
9 |
|
Elective course 1 from I module |
30 |
60 |
3 |
|
10 |
|
Elective course 2 from I module |
30 |
60 |
3 |
|
Total for semester I |
300 |
600 |
30 |
|||
1 |
Branding of Educational and Cultural Institutions in the Integrated Marketing Communications |
30 |
60 |
3 |
||
2 |
|
Elective course 1 from II module |
15 |
30 |
1,5 |
|
3 |
|
Elective course 2 from II module |
15 |
30 |
1,5 |
|
4 |
|
Optional course 1 |
30 |
60 |
3 |
|
5 |
|
Optional course 2 |
30 |
60 |
3 |
|
|
|
Module practice training and graduation |
||||
6 |
|
Internship |
|
90 |
3 |
|
7 |
|
Preparation and defense of Master’s thesis |
|
450 |
15 |
|
Total for semester II |
120 |
780 |
30 |
|||
Total for the entire course of study: |
420 |
1380 |
60 |
|||
|
|
Equivalency courses for Bachelors from other professional areas |
||||
1 |
Entrepreneurship Activity |
60 |
120 |
6 |
||
2 |
Human Resources Management |
60 |
120 |
6 |
||
3 |
Micro and Macroeconomics |
60 |
120 |
6 |
||
4 |
International Marketing |
60 |
120 |
6 |
||
5 |
Advertising Communication |
60 |
120 |
6 |
||
Total for the equivalency semester |
300 |
600 |
30 |
|||
TOTAL FOR THE ENTIRE COURSE OF TRAINING FOR BACHELORS FROM OTHER PROFESSIONAL AREAS: |
720 |
1980 |
90 |
|||
|
|
I. MODULE ELECTIVE COURSE (choose 2 from 4) |
||||
1 |
Media and Conflicts |
30 |
60 |
3 |
||
2 |
Social Management and National Traditions |
30 |
60 |
3 |
||
3 |
Leadership and Business Communication |
30 |
60 |
3 |
||
4 |
Legal Regulations in Science and Culture |
30 |
60 |
3 |
||
|
|
II. MODULE ELECTIVE COURSES (choose 2 from 6) |
||||
1 |
Media Mithologization of Realities |
15 |
30 |
1,5 |
||
2 |
Cultural Processes Management – Opportunities and Risks |
15 |
30 |
1,5 |
||
3 |
World Standards in Education, Science and Culture |
15 |
30 |
1,5 |
||
4 |
The Image of the Bulgarian Education and Adapting to Different Realities |
15 |
30 |
1,5 |
||
5 |
Popularizing the Achievements of the Bulgarian Education, Science and Culture at International Level |
15 |
30 |
1,5 |
||
6 |
Scientific Cultural Event and Establishing Public Support through the Media |
15 |
30 |
1,5 |
||
|
|
Optional courses (choose 2 from 5) |
||||
1 |
Digital Marketing and Online Communication |
30 |
60 |
3 |
||
2 |
Creative Communication and Business in the Educational and Cultural Institutions |
30 |
60 |
3 |
||
3 |
European, Cultural and Educational Policies |
30 |
60 |
3 |
||
4 |
E-management |
30 |
60 |
3 |
||
5 |
PR Management of Music and Movie Stars |
30 |
60 |
3 |
* In Varna Free University, a credit equals 30 lessons, of which 10 contact hours (lectures and seminars) and 20 hours independent work.
Mode of study: full-time; part-time.
Examination regulations and grading scale:
During training – tests, project assignment; written and oral exams at the end of each course.
Obligatory or optional mobility windows:
Students can participate in Erasmus student mobility for placements which enables them to know better the European business and to have successful professional realization in an intercultural environment. They can join additional placements and internships annually which are organized in:
Work-placement:
Pre-graduation placement is held in the PR departments of the Presidency, Parliament, Council of Ministers of the Republic of Bulgaria and other prestigious public institutions, national public media and leading educational, cultural and scientific institutes.
The students gain real insight into the practice of the profession, as well as valuable practical advice straight from professionals in the fields of Public Relations and Marketing, related to education, science and culture. After completion of the learning experience the students take a defense exam of the pre-graduate practice at a commission.
Work-based learning:
Students do placements in national and regional PR and marketing agencies.
Occupational profiles of the graduates:
The graduates from the Master’s Degree programme in Marketing and Public Relations in Education, Science and Culture can work as specialists in marketing and public relations in the area of educational and cultural institutions and organizations and scientific institutions.
Access to further studies: Graduates can enter PhD programmes.
Programme Director: Assoc. Prof. Georgi Kalaglarsky, PhD
VFU “Chernorizets Hrabar” Room A-106
Phone number: +359 52 359 617;
e-mail: kalaglarsky@yahoo.com
ECTS-coordinator: Eng. Pavleta Krasteva
VFU “Chernorizets Hrabar” Room D-8
Phone number: +359 52 359 572; mobile: +359 878 417 494
e-mail: pavleta.krasteva@vfu.bg
pavleta.krasteva@gmail.com