About VFU "Chernorizets Hrabar"

Seminar on Mobile and Email Marketing was Held This Weekend at the "Black Sea" Hotel


The participants in the seminar were acquainted with the opportunities offered by the launching on 26 November specialization "Development of Electronic Publications". At the seminar on mobile and email marketing, which was held over the weekend in the hotel "Black Sea" on the initiative of the Department of Informatics and Economy at Varna Free University, Assoc. Prof. Dr. Galina Momcheva - Head of the Department presented the leading trends in the development of mobile and email marketing.

According to the presented data derived from the DESI index about the advent of digital technologies in the economy and society, we can see that we are facing many challenges, but also opportunities for development, she commented. We, who are involved in education, can make this change, but we need some national policies and support from businesses, also said Assoc. Prof. Momcheva.

 

 

If а couple of years ago we were talking that mobile marketing is the future, then the future has already happened. Users of mobile devices are more than those using desktop devices and this superiority was palpable for any business. There is an emerging trend called "Mobile First", since over 50% of users visit the FB-page of our business, our corporate website and e-mails sent via mobile devices.

We must not ignore the fact that Bulgaria is a very good destination for Outsourcing of digital marketing as a growing percentage of young people can speak English and possess computer skills.

 

 

The special guest speaker Dimi Ilieva, a marketing director at 1st Online Solutions, responsible for the regions Great Britain, Australia and the USA and a lecturer in the Master's degree program "Digital Marketing and Web Design" presented the topic "Mobile marketing".

 

 

Within the program of the seminar the results of the work of the Department of Informatics and Economy and students from the professional field and the use of mobile applications for marketing purposes were presented. Students presented the mobile application related to environmental protection, which is a part of their project - Ecotagbulgaria.

 

The participants in the seminar were acquainted with the opportunities offered by the beginning on 26th November specialization "Development of Electronic Publications".

It aims at students and other people who would like to acquire new key skills for digitization and development of interactive digital content. Electronic editions are an important part of the education, entertainment and publishing industries. Those, who are familiar with international standards for electronic editions and can build and design electronic editions never lack opportunities for jobs and further development.

The training lasts six months and is suitable for people, working in the field of education, professionals in the publishing business, working in advertising agencies and media, as well as for all those who believe that it is promising. Graduates who have successfully defended a diploma thesis are awarded an official document.

Open the doors in front of your business and career; be among the first to develop content, fitting the international standards and requirements for the electronic media! 


by ВСУ Черноризец Храбър

Gallery