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BRAND IMAGE - Close Encounters of the Third Kind

Masterclass on BRAND IMAGE - Close Encounters of the Third Kind with lecturer Polya Aleksandrova was held at Varna Free University on 3 November 2017. More than 50 students and representatives of various business and social spheres took part in it. They got acquainted with themes related to "brand image" and building a successful brand.



Polya Aleksandrova has more than 20 years of professional experience in the media. She started her career in Varna's Channel COMM in 1993 as a radio journalist and then she was part of the team of BTA editions. From 2004 to 2017 she headed the editorial office of Grazia women's magazine, and at the end of this period she combined her duties as editor-in-chief with those of editorial director at Attica Eva Media Group, publisher also of EVA, Forbes, OK !, Joy, Playboy and Esquire. Together with her team, she worked on the marketing and communication strategy of the company.



Currently, Polya Aleksandrova is manager of Public Relations at Nova Broadcasting Group and lecturer in the Master's degree program in Fashion Styling at Varna Free University.


During the masterclass, she introduced the audience to the modern techniques for stimulating creativity and imagination by sharing her professional experience. Among the themes of the masterclass were also the comparison of the different generations and their needs, the ways of perception and gathering of information, as well as the building of identity and image of the brand.



At the end of the masterclass, the participants also received special certificates for their brand image training.

by ВСУ Черноризец Храбър